About US

Preference by Ebba is run by Ebba and Ian Lundgren, who together share a passion for unique vintage jewelry and timeless design.

We focus on Scandinavian and Finnish design from the period between the 1930s and around the year 2000. Many of the designers behind these pieces were internationally renowned during their lifetimes, and their work remains recognized even though they are no longer with us.

We strive to maintain as broad a selection as possible so that everyone can find their perfect piece of vintage jewelry.

For us, it’s not just about the design but also about the craftsmanship, the materials, how the material has been handled, and the condition of the jewelry. Additionally, there are the fascinating stories behind the designers—many of whom lived extraordinary lives and had experiences that few of us will ever encounter.

When you look at vintage jewelry, you can see that even pieces adorned with large stones or high settings exude an elegance that is difficult to replicate today. The designers of these pieces were true artists. To them, creating jewelry was the same as a painter creating a masterpiece—they approached their craft with the same dedication. Quality was never compromised, and the process was allowed to take its time.

Vintage jewelry is not just an ornament; it becomes a personal expression of the wearer—what we call WEARABLE ART.

Why vintage jewelry?

At Preference by Ebba, we have a deep appreciation for all things beautiful, especially vintage items. Whether it’s jewelry, cars, or clothes, vintage items possess timeless beauty.

Vintage jewelry transcends trends and endures through time. It showcases remarkable craftsmanship and quality, offering a sense of luxury and pleasure that we all desire.

In addition to the classic characteristics of vintage jewelry, it is also sustainable in many ways. Regardless of environmental concerns or sustainability from social or economic perspectives, vintage jewelry is both eco-friendly and sustainable.

The jewelry at Preference by Ebba has stood the test of time and will continue to do so. By choosing vintage jewelry, you contribute to saving energy, chemicals, and water, as all vintage pieces have already been mined and made. In our opinion, vintage jewelry should not only be marked with the hallmark and designer’s name but also the European Commission’s EU flower (the EU Ecolabel).